In today's B2B SaaS landscape, the battle for customer acquisition is fiercer than ever. Spam filters catch emails, LinkedIn inboxes are flooded, and the very Ai meant to assist now fuels the digital clutter, making acquiring new business incredibly challenging. Traditional sales tactics are losing ground, but one approach is proving resilient for driving initial acquisition: Demand Generation.

Yet, even Demand Generation, when focused on acquisition, is often misunderstood. Many see it from their own activity-driven perspective, not through the eyes of the prospect they aim to acquire. They fail to lead with a vision compelling enough for a prospect to choose them over competitors. They push content, rather than creating a magnetic pull that naturally draws in potential clients for acquisition. They scratch the surface of human psychology, missing the deeper levers of influence that resonate with what the human brain expects during the acquisition process.

After 15 years of refining strategies and observing what truly moves the needle in B2B SaaS, I've developed The B2B Influence Engine Playbook. This isn't just another marketing tactic; it's a science-backed framework, modeled against what the human brain expects:

- Psychology & ICP : Understand human behavior and Ideal Customer Profile.
- Customer Journey : Optimize touchpoints for a seamless and compelling sales path.
- Positioning : Make your solution the clear choice and cut through the noise.
- Thought Leadership : Become a magnet as you share genuine expertise and insights.
- 'Pull' Lead Generation : Use 'pull' methods to attract prospects, aligning with brain preference.
- Scarcity : Amplify desire and drive decisive action in prospects.

The B2B Influence Engine Playbook is specifically engineered for B2B SaaS companies seeking sustainable, predictable customer acquisition. It's about mastering the art and science of influence to create genuine demand that leads directly to acquiring new clients, not just generate fleeting leads. It's about building authority that positions you as the go-to solution, not just awareness. It’s about pulling in people, not pushing content out.

Ready to scale smarter acquisition growth for your B2B SaaS business?
Let’s discuss how this science-backed approach, designed with the human brain, can drive your acquisition success.

Speak soon.


Al Fundi
B2B SaaS Growth Lead
al@growthfinder.pro

ps: only 4 seats available every month